What is the book about? We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours or a cause for a public debate, and where an unknown man or woman can become an international celebrity overnight. Virality: What is it and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? What impact does it have on us? And what is left, after a viral event decays? Virality, is a mechanism that reproduces social norms, but it can also be a mechanism that challenges institutions and their structure. In this book we discuss the complex facets of virality as a process and its impact on individuals, groups and societies.
From a personal point of view, it has been an extraordinary experience to write a book with a partner. A journey full of arguments, debates, agreements, persuasions and compromises, with moments of epiphany and frustration. If you happen to read the book, I would love to hear what you think.
More information about the book can be found here http://eKarine.org/goingviral
If you happen to read the book, I would love to hear what you think.